“Enables network operators to create their own branded user community spanning across their subscriber base, delivering a rich social networking experience across multiple platforms and multiple OTTs”
The ‘Social-I’ offers an Intra Operator Social Community Model which allows an Operator to
Bring about Competitive Differentiation
Tap a higher share of social network pie
Collect more useful info on customers
Ability to integrate other mobile VAS on the social platform, thereby differentiating from web based social services.